Back in October, when some resellers and I were wondering what would be the hot Christmas items besides the SNES Classic – we came up with those Fingerlings and these Luvabella dolls. They were running pretty hot in October (prob other resellers buying them up,) so I picked up 5 of them (3 blondes and 2 brunettes) from Target. They were $100+tax, but I used some GC’s, so they were about $100 all in cost for me.
I was able to sell 1 for $140 gross on ebay back in early October. However, what I didn’t realize was that these boxes were pretty big (maybe 12x12x8 or so.) Thus, shipping came out to nearly $15. Figure fees were about $20, so margin was really slim. I was able to sell 2 for $140 and then raised my price to $150. The third one sold, but the buyer immediately cancelled. And I never sold another one since.
Since I bought them at Target (wasn’t a coincidence,) I was able to return them around Christmas time due to there 90 day return policy.
You win some, you lose some. Shipping really hurt the margins. Maybe I could have moved them on FBA; I didn’t even explore that option.