Safeway blasted out an email today which I’ll share below. It seems they aren’t doing the stupid 100 points is 1 reward anymore; seems like everything will just be points now. This is a good thing because the conversion wasn’t necessary. The other huge change seems that you no longer have to clip $ off rewards; seems the POS will prompt you if you want automatic cash off at the register. This’ll be an interesting change.
I believe the biggest issue is going to be the theft of “points”. If I have a 1000 points on my account, anyone can key in my phone number and be rewarded with an instant $10 off. Previously I would only redeem my points in the store and use them for that shopping trip. I’ve had my fuel points used at Kroger, and rewards used /stolen at Safeway. They need to implement a pin type system to redeem the cash off. With GC deals around holidays, there are times where I have 100 rewards saved up. How do I prevent someone from using my phone number and draining all the value?
So a devaluation. Got it.
I think this is a deval though