Amazon FBA – How to change the title or name of a product

Introduction

A couple of weeks ago when I was shipping my iPads in to FBA, when I got to my iPad Air 2 64GB Gold, I noticed the title of the product was missing something.  Can you figure it out from the screenshot?  This is very frustrating as a seller because you have to believe at one point, the item had the word “Air 2” in it, but some idiot asked for it to renamed and left out the important “2” in the name.  It wouldn’t even surprise me if it was a guy who had a lot of Air 1 64GB Gold units who was trying to confuse buyers and liquidate his inventory.  Anyway, here’s how to correct product names.

 

Go to Contact Us

First you want to log into Seller Support and then click on ‘Contact Us’.  Then click on ‘Products and Inventory’ and then ‘Product Page Issue.’  Then click on ‘Fix a product page.’

Then search for your item and click on ‘Select Product.’  The following screen pops up.  In my instance, all I did was add a “2” in the title.  I then chose ‘Authoritative website proof’ and linked to the Apple iPads home page.

I then added in the comment section, “This item and model number is for an iPad Air 2. It is not for the original iPad Air.”

 

6 hours later

I had created the case around midnight PST.  By 6am, I got this response:

Dear Seller,

Thank you for contacting Amazon seller support.

I reviewed your mail and understand that you would like to change the title for ASIN B00OTWPEBK.

Upon review I found that the title is contributed by Amazon and we do not have the authority to override the changes. However, I have alerted the concerned team and they are working on it currently. As soon as I get any update, I will write back to you with the confirmation.

Than you for your patience. Have a nice Day.

3 days after that

Then 3 days later, I get this email:

Dear Seller,

Thank you for your continued patience. I am Manuja from Amazon Seller Support Team and it would be my pleasure to assist you today.I would like to take this opportunity to appreciate your efforts in providing us with most accurate product details that will help our buyers make appropriate buying decisions. I would like to also thank you for providing us with the proof to validate correct product details, which ease the process.

Kindly note that I have updated the product title of ASIN:B00OTWPEBK, as requested. You may verify the same by clicking on the link below:

http://www.amazon.com/dp/B00OTWPEBK

I have also attached screenshot for your reference.

Your valuable efforts to keep the detail page updated with the correct information helps us to provide accurate information to the buyers. This also ensures that the visibility is greater for your product.

I would like to thank you in advance for your time and kind consideration.

Lessons Learned

If some idiot decides to change the title or any other product information, you can request the item to be updated.