In my last Taylor Swift blog post, I said you should sell your tickets ASAP just because she was doing 2-3 stadium shows in each city and there was no way prices would hold. Boy, was I wrong. And let’s dig deeper into why I was wrong.
- I underestimated that she had put out 4 new albums since the last Reputation tour – Lover, Folklore, Evermore, and Midnights. That’s enough songs for a tour by itself. Once you add all her old stuff, then that’s A LOT OF SONGS.
- Prices were somewhat holding in the days leading up to the first show in Glendale. Usually prices drop when supply > demand. Even when TM released behind stage seats a few days before the show, that wasn’t enough to meet demand. I also think the majority of the tickets went into fans’ hands instead of brokers, who are likely to dump right before the show.
- After the first few shows, all the Tiktoks and reviews about the show were GLOWING. She plays nearly 3 hours non-stop and does about 44 songs, 2 of which are different each show.
Anyway, TM had sent me an email in December to purchase 2 tickets for the first Houston show [out of 3.] I couldn’t change it to one of the 2 Seattle shows unfortunately. They wound up getting me in the 6th row on the floor, close to the middle diamond, for a cost of $1100 for the pair. I sold the tickets on Stubhub about 1.5 months later for $2430 take home, so a net of $1300. This was before the first show. For the Seattle show, the week of the initial sale, you could find tickets for about $600 (before fees) on SH. Then prices stayed that way up until the first show. I didn’t really check it ever since, but I looked today and they were about $1200 each now. THAT’S INSANE. Demand is just off the charts.
What’s the lesson learned? Don’t underestimate Taylor. Also don’t underestimate rich Microsoft parents who want to take their children to see the show. I also regret selling the Houston tickets once I saw all the clips on TickTok. I’m hoping she adds Vancouver later on but that’s unlikely.