I had been playing with fire the past couple of weeks with Hamilton New York tickets. The first incident was on Saturday 8/17 8:00PM tickets. I had the cheapest tickets in the section the entire week leading up to the show. I figure it’s a Saturday night show; I should be fine. Then that morning, I lowered my price by $20. Then by noon, I lowered it by another $20. Then with an hour ago, I lowered it to the lowest it would go on Ticketmaster. With 15 minutes left, I still hadn’t sold the tickets and looked at the seat map and it said I could no longer buy tickets. Thought I was going to eat the $500 tickets. Then magically, I get an email from TM saying they were sold about 10 minutes before showtime. Only lost $100, which at that point, was a WIN in my books.
The next incident happened the following Saturday 8/24 with 8:00PM tickets. This time I got smart and while I was always the lowest in my section, I just voluntarily lowered my price every day leading up to the show. By Saturday morning, they still hadn’t sold. Then by around 3pm show time, they sold for only a $30 loss. Figured I had dodged 2 bullets, so I better change up my tactic.
My luck ran out on last night’s 8/27 tickets. This time, I decided I wanted to drop it to the lowest possible price the night before and give it a whole 24 hours before the show started. However, this time, it’s a Tuesday and I had 2 other people who were in my same situation. I also had 4 tickets which was bad because 2 sold overnight and the last 2 never sold. Figuring they may sell last minute, I never bothered to take them down and just fire sale them on Stubhub. Sure enough, I ate the $500 tickets.
Lesson learned – the Hamilton NY market has definitely softened where it’s wavering around break even. Unfortunately I did buy the last round for tickets running through May 2020 (ouch!) I think at this point, I just want to make sure I’m the lowest for all of them and get out while I still can. It was a great ride Hamilton! No hard feelings here.