If you don’t know who Billie Eilish is, then I suggest you check with a teenager. If you don’t want to do that, then let me just paraphrase and tell you that she’s Hamilton money (not 2019 Hamilton, but 2017 New York Hamilton.) Anyway, a reader gave me a tip to buy her Portland tickets back in October 2018 for a December 2018 show. I had no idea who she was; I think she was still a Youtube star at the time and didn’t have a record yet. I think she was playing a club in Portland. Now remember I bought the tickets mid October. I sold my first pair in mid November for a 61% ROI. A week later, prices went up and luckily I stepped my prices up and I made 101%. A week after that (3 weeks before the show,) I sold my last pair for a 171% ROI!!!! Who knows what the prices wound up at, and I don’t want to know.
Anyway, she was going to put out her first album and sold tickets to theater sized venues for this tour. Tickets went on sale in early February. This was probably a 4-4.5 on the risk/reward due to the uptick in venue size. Tickets IMMEDIATELY SOLD OUT…. within MINUTES. Her album was released last week and sales have increased (not as much as Maren Morris since Billie’s tickets were already reselling for so high, but a noticeable jump. She has only ONE show in New York in mid June and I already sold a pair for a 282% ROI. She’s doing 3 shows in Los Angeles and one of the shows is already an 180% ROI (sold them on Sunday, a day or two after the album drop.)
Lesson Learned – figure out what the teens are listening to theses days cuz that’s where the money is.