A reader shared this with me on Friday afternoon. This East coast grocery chain had a programming error whereby they should have taken $10 off $50 or more, but ended up programming the promo to be $10 off every $50, thus a $500 MGC was ringing up with a $100 discount. I wanted so badly to do another Smart & Final run, but 1) I figured it would die overnight and 2) flying out to the East coast is a bit far. The error was corrected Saturday afternoon, but not after my reader put my Smart & Final results to shame.
Why don’t I give out the name? There’s no need to since this was a one-off, but you should be able to figure it out. Am I going to kill future mistakes like this by writing about it? Uhh no, don’t be naive. The tens of thousands of dollars they lost is more of a deterrent than a blog post on a small web site.
I don’t think this deal hit any blogs or even any forums. It was interesting to see how long the deal would last w/o any publicity, and I think 16 hours was very optimistic. Although to be honest, I thought best case it would last until Monday morning. I’m sure some programmer was woken up on Saturday morning to fix the mistake ASAP! Even if word got out, I still think it would have lasted the same amount of time (maybe a few hours shorter.)
How do you get wind of deals like this? Networking folks.